Cape Town Amsterdam Worldwide
Where marketing
Science meets
Bold creativity.
A digital, data and AI agency built to work
without borders.
About us
The agency that stepped outside the box... on purpose
Founded in 2016 and operating between Cape Town and Amsterdam, Freerange Creatives is a digital, data and AI agency built to work without borders.
We work with brands, businesses and organisations across the globe, bringing together analysts, strategists, creatives, AI artists, developers and media planners.
Our Services
What we do.
What it does for you.
Digital Marketing.
Our approach to digital marketing centres on building intentional campaigns that naturally connect with your audience. By combining targeted paid media, agile performance marketing, and a tailored content strategy, we make sure your brand is genuinely heard. We drive your visibility through technical SEO optimisation, while using continuous conversion optimisation and detailed analytics and reports to scale up what works and ditch what doesn't.
Audits and reporting.
We go past the surface of what happened to figure out why it happened, and exactly what to do next.
Our independent audits transform typical reports into clear, actionable steps to improve results.
Digital, data and AI transformation.
It's one thing to know your business needs to evolve; it's another to know where to take that first step.
We identify the capability, process, and data gaps keeping you stuck. We help you build practical solutions that your team can easily maintain for the long haul.
Effectiveness measurement.
We believe measurement should go way beyond surface-level metrics. By connecting the dots across your SEO, paid media, CRM, content, social, and user behaviour, we uncover the deeper insights, patterns, and hidden opportunities that traditional reporting misses.
Marketing science and advanced data science.
We use advanced analytics, modelling, and machine learning for one simple reason: to help you make better decisions, understand your customers, and get more out of your marketing. And where it makes sense, we build adaptive systems that learn as customer behaviours change, saving your team from constant manual optimisations.
Data planning and strategy.
We build communication plans, personas, customer journeys, and CRM strategies around how real people actually behave, not just how we assume they do. By grounding everything in data, we take the guesswork out of the equation so you can connect with your audience on a human level.
Training and learning.
Our AI, analytics, and digital marketing workshops cover everything from big-picture executive strategy to hands-on training for your everyday tools. We focus on giving your team practical knowledge they can use, not theory that gets forgotten the second the workshop ends.
Selected work
Here’s what we’ve been up to.
New Zealand Government
Helping businesses navigate AI responsibly
Freerange Creatives contributed towards AI-focused educational content for New Zealand's Ministry of Business, Innovation & Employment helping make emerging technologies more understandable, practical and accessible for businesses navigating rapid change.
Kozani
AI support designed for underserved communities
We developed Kozani, an ethical AI-powered maternal health companion created to support women during pregnancy and early motherhood in low-resource environments. Built to work on entry-level smartphones with minimal data requirements, Kozani combines accessible technology with a deeply human approach to care.
Rediscover Dairy
Data-led cultural storytelling and paid media strategy
We helped reposition Rediscover Dairy by combining search behaviour, cultural insight and a differentiated paid media content strategy to grow authority in South Africa around traditional dairy products like amasi and other locally relevant conversations often overlooked by mainstream brands.
CVH Spirits
Corporate website development
We designed and developed the corporate digital presence for CVH Spirits, creating a platform that better reflected the scale, structure, and premium positioning of the business.
Heineken Beverages South Africa
Dashboards, audits, reporting, and AI
We support various digital and data initiatives including audits, dashboarding, e-commerce analysis, and AI-projects across several beverage brands and business units.
Holocaust Education
Holistic effectiveness measurement
We developed an effectiveness framework for educational content created for the Claims Conference that moved beyond reach and impressions, focusing instead on attention, engagement quality and meaningful learning outcomes.
Clients
Curious who we work with?
Recognition
Memberships and affiliations
From the blog
Perspectives worth reading.
Building an “effectiveness culture” in ad agencies
Four experts break down what a culture of effectiveness really means in practice, and why it has to be built into the entire process, not saved for the case study at the end.
4 June 2026
How AI’s rewiring brand-agency relationships
AI is reshaping the value exchange between agencies and clients. As execution becomes commodified, the strongest future partnerships will be more strategic, more open and more intellectually demanding.
16 April 2026
Spotlight: An illusion of progress
South Africa’s ad industry celebrates female representation every August, but women still hold just 24% of ownership stakes. A look at why visible diversity is not the same as power.
28 August 2025
Why everything you’ve ever learnt about AI can be thrown in the dumpster - If you’re thinking about the Global South
While the Global North debates bias and copyright, the Global South is waiting six to ten hours for a doctor and sitting in classrooms with no electricity. AI built for these realities is a different conversation entirely.
30 April 2025
Frequently asked
Questions that we get asked a lot.
Get in touch
Ready to build something worth talking about?
Tell us what you're working on. We'll take it from there.